toogood Originals
Viraasat
A film about what one generation hands to the next, told through a single jewellery set that appears twice, decades apart. Shot in the grain of old wedding footage, it moves between an album and the morning it was made. It ends with a grandmother fastening that same set onto a new bride, and the two of them turning back to the photographs together.
Concept film for the jewellery category. Fully AI-generated, Hindi voiceover, a period wedding recreated without archive footage or a shoot.
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